There are many ways to improve your brand image and increase brand awareness but one of the oldest and most cost-effective methods is with promotional products. That’s why so many companies allocate at least a small portion of their marketing budget toward promotional products. They’re inexpensive and have long-lasting marketing benefits. Unlike business cards, people don’t throw away promotional items, they use them – and that gives your company on-going advertising for your brand.
In fact, ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom – and, adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent. That’s pretty impressive.
Increasing brand awareness with promotional marketing isn’t as easy as just giving out thousands of gifts, though, you still need to be strategic. There are a hundreds of different inventive ideas for promotional products but not all of them measure up. Here are a few items that tend to offer the most benefit when it comes to brand awareness:
Not a common promotional item, sunshades aren’t handed out very often but many companies miss out on this great opportunity. They’re inexpensive and can be seen by a lot of eyes – that’s a lot of free brand marketing. It’s like a billboard for your company in potentially hundreds of different vehicles and usually seen by hundreds of people when parked in a shopping center or busy parking lot.
Custom Branded Stickers
Depending on the industry vertical that your business is in, custom stickers can be a cost-effective branding strategy. They’re commonly used with more artistic industries – music bands, tattoo shops, skateboarding shops, etc. – but can be a useful product to add to your promotional gift basket. They’re like cool business cards that can be stuck anywhere and because they’re so inexpensive, you can throw several in every gift basket to help spread your brand name.
Branded Water Bottles
One of the most popular promotional items that companies give out is branded water bottles. This is an item that anyone can use and may possibly use on a regular basis. When giving out promotional items, you definitely want to ensure the gifts won’t just be thrown away or put in a drawer to never see the light of day. You want gifts that are useful and will be used on a regular basis to increase exposure of your brand. Water bottles accomplish this better than most items and can oftentimes provide brand marketing for years on end.
One thing you want to make sure of though, when using promotional water bottles, is to avoid skimping on the price. Because this item is so commonly seen in promotional gifts, you want to make sure that your bottle is the one that gets used. You may want to invest a little extra on this item to get a higher quality bottle that the consumer will prefer over all the rest.